TWP 12.7.25 - Flipbook - Page 14
WINNER LARGE BUSINESS
LEADER
DAVID SWEIDERK
SECU
Title: President and CEO
Career: Financial services
Education: BBA, James Madison UniversityJ; MBA,
University of Maryland Global Campus
Hometown: DMV metro area
Family: Wife of 37 years, three children
Hobbies: Golf, fishing, walking
What makes SECU a good place to work?
At SECU, our employees are our greatest asset.
They think with their heads, driven by a passion to
serve our members and communities, and they
lead with their hearts, showing compassion, empathy, and a commitment to always choose what is
right over what is easy.
We are a purpose-driven, values-based organization dedicated to creating meaningful, people-centered experiences for both our members and our
employees. That sense of purpose is what makes
SECU not just a good place to work, but a place
where people truly want to belong.
There is something special about Marylanders doing business with Marylanders. This shared
connection builds trust, fosters understanding, and
strengthens the bonds that make our communities unique. Whether we are neighbors, classmates,
fellow worshipers, or simply sharing the same
commute, these are the people we serve. They are
individuals and families who are both consumers
and entrepreneurs. Together, we are stronger when
we support one another.
At SECU, our core principles are simple: Do
the right thing, and make every interaction easy,
enjoyable and effective. By bringing real value and
relevance to people’s lives, we create positive
outcomes that naturally follow. Our success grows
from living our purpose and staying true to the
values that guide us every day.
This shared mission and deep commitment to
community are what make SECU more than just
a workplace. It is a place to grow, to serve, and to
belong.
What is a leader’s role in establishing a Top
Workplace?
A leader’s role in establishing a Top Workplace
begins with understanding the true meaning of
transformational leadership. It is not just about
achieving results; it is about how you show up for
your people. While performance will always matter,
what truly sets a workplace apart is a culture that is
safe, supportive, and accountable.
Leaders set the tone.
Their responsibility is to create an environment
14 | 2025 | TOP WORKPLACES
where people feel empowered to reach their full
potential, where shared momentum drives progress, and where the direction of the organization
can shift for the better. When leaders recognize
that people are their greatest asset, and when
individuals begin to exceed even their own expectations, the confidence and energy that follow can
elevate everything.
When this mindset spreads across a team or an
SECU President and CEO David Sweiderk. HALDAN
KIRSCH/FREELANCE
entire organization, the results grow exponentially
rather than linearly. It creates a place where people
are proud to contribute, collaborate, and succeed
together. That sense of fulfillment is powerful, and
it fuels long-term success that defines a Top Workplace.
