10-13-2024 W2W - Flipbook - Page 26
Theresa McLaughlin
CMO Global Marketing, T. Rowe Price
PHOTO BY LLOYD FOX
In a marketing career at financial services firms, Theresa
McLaughlin has managed product teams and helped drive
revenue.
Her mission during the more than 25 years at Citizens
Financial Group in Boston, TD Bank Group in Toronto and
now T. Rowe Price in Baltimore, has boiled down to a key idea.
“I would say largely I have helped companies tell their
story,” McLaughlin said.
In 2021 when she joined T. Rowe Price, the global investment management firm, the thinking was that the brand
founded in the city in 1937 needed a refresh.
“It was not a broken brand,” she said. “For us, it was just
getting on that front foot and telling our story.”
In February, T. Rowe launched a global campaign designed
to boost name recognition and set itself apart from other
investment management firms. TV and digital spots, a podcast
series and a new website highlight an 85-year legacy and its
professional expertise and “independent thinking.”
In June, the company announced a multi-year sponsorship with the Orioles, including jersey patches with the firm’s
bighorn sheep logo on the club’s uniforms and T. Rowe Price
signage above the center field scoreboard.
Consumers can expect additional campaigns outlining the
evolution of investment and retirement products and services.
“It’s not just about returns,” she said. “People want us to help
them make them smarter.”
— Lorraine Mirabella
Catie Griggs
42, President of Business Operations, Orioles
The first big splash the Orioles’ new ownership group made
after taking over the team this season wasn’t on the field. Catie
Griggs officially joined their front office in August as the first
female president of business operations in club history, relocating back to the East Coast after three years of overseeing
the business side of the Seattle Mariners.
“I was extremely impressed by her,” Mike Elias, the Orioles’
executive vice president and general manager, said in July.
“I can’t wait to work with her, and I think it’s going to be a
wonderful, fresh look and addition of somebody who’s kind of
been at the top of the field, best practices, and a lot of skill and
vision. All accounts are we’re going to be making some heavy
changes to the ballpark here over the next several years, and I
think she’s going to be perfect for that.”
Griggs, a 2022 Sports Business Journal Forty Under 40
honoree, led Seattle’s efforts to host both the MLB All-Star
Game and the NHL Winter Classic at the Mariners’ T-Mobile
Park. As the Orioles’ “Next Chapter” under David Rubenstein
gets underway, Griggs will be one of the chief decision-makers
guiding the page as it turns.
— Matt Weyrich
COURTESY OF T. ROWE PRICE
26 | 2024 | WOMEN TO WATCH
